Campaigning to the New American Electorate

Campaigning to the New American Electorate by Marisa A. Abrajano Stanford University Press, 2010

Based on the assumption that one's identity and political behavior are strongly related. American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identities. But to what extent do these ethnically specific politica] campaign messages affect voters' actual decisions and behavior? Marisa A. Abrajano. an associate professor of political science at the University of California San Diego addresses this question in Campaigning to the /Vt'ii1 American Electorate, one of the first books to systemically examine and compare campaign efforts …